Switching costs and lock-in

• Lectures
  • Recognizing lock-in
  • Managing lock-in

• 
  • Kodak's new printer uses inexpensive cartridges.
  • Kodak launches printer offensive.
  • More on Kodak's printer.
  • Canceling AOL
    
  • More on canceling AOL
    
  • Sun dual sources chips.
  • More on Sun-Intel alliance.
  • How English retailer uses clubcards to counter Wal-Mart.

• Examples of lock-in
  • Canceling AOL
    
  • More on canceling AOL
    
  • Lock-in with enterprise computer systems.
  • Online bill payments increase switching costs for bank customers.
  • Switching costs associated with using cable telephones.
  • What is Microsoft's profit margin?
  • What are Microsoft's profits by business line?
  • Oracle as a utility.
  • Small businesses are wary of Microsoft.
  • Switching costs in online banking
  • Switching ISPs
• Specialized supplies
  • Kodak's new printer uses inexpensive cartridges.
  • Dell's move into printers.
  • HP efforts to find inkjet cartridge patent violators
  • Entry into inkjet cartridge business.
  • Ink jet cartridge knock-offs
  • Printer maker ploys
  • Refill ink jet printers.
• Number portability
  • Impact of number portability on cell phone profits.
  • Switching land numbers to wireless.
  • Landline to cellphone number portability.
  • Flexibility from unlocking cellphones.
• Lock-in strategies
  • Sun dual sources chips.
  • More on Sun-Intel alliance.
  • How English retailer uses clubcards to counter Wal-Mart.
  • Earthlink lowers switching costs
    
  • AOL offers computer to encourage use of service.
  • Example of hold up in bill paying
  • Software upgrade revolt.
  • Upselling extras for Xbox.