I design, I research, I heart UX.
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UX Design + Research


UX Design + Research

Visualize the Invisible

Info Viz + Web Design

Practice Magazine

Branding + Marketing


  • 2006 - 2010

    BS Major in Sociology, Minor in Economics
    National Taiwan University

    I was fortunate to be admitted to the most renowned university in Taiwan. My major in sociology has given me a keen awareness of people’s real needs and their unique relationship with social structure. Among the diverse subfields of sociology, I am particularly interested in media and technology.

  • Apr 2010 - May 2012

    Senior Marketing Specialist
    Revolution Star Publishing Co.

    With strong aspirations in media, I joined the Revolution-Star Publishing Company, which is renowned for its creative marketing, high-quality editing, and sizeable book sales in Taiwan. Viewing book as our main product, I defined my task as to create the best user experience for readers. To fulfill this goal, I oversaw the entire publishing process from editing, designing and marketing.

  • Jan 2013 - May 2013

    UX Associate Researcher
    iNSight Center

    To prepare myself to the career change to UX, I got the chance to work at the most professional UX design center in Taiwan with various business clients in different industries.

  • Sep 2012 - May 2015 (expected)

    Masters of Information and Management
    UC Berkeley, School of Information

    Aside from my focus on HCI and Infomation Visualization, the intelligent academeics also led me to delve into social entreprenurship and ICTD.

  • May - Aug 2014

    IxD Intern
    SAP AppHaus

    During my internship, I worked with a fabulous team to polish a game-changing app. They not only taught me the professional skills, their passion to UX defines the criteria of an outstanding UXer.

  • Be Part
    Of My

    Now - Forever

    UX Practitioner

    I am currently looking for a full-time UX designer position. You can read my resume for more information about me.



"Sophia's extremely talented as both a designer and a researcher, and is able to wear both hats with ease. However, the best thing about working with Sophia is that she can take very vague or little direction and just seem to know what to do...and then exceed expectations."
- Elisa H., Head of User Insights at Tophatter


" Sophia is driven to learn and highly motivated to contribute to a project in whatever capacity is required. She was able to help with both research and interaction design with excellent results."
- Natasha L., Senior Interaction Designer at SAP


"Sophia displayed an enthusiastic action, innovative creativity and insightful analytical ability for observing and experiencing social phenomena. These three remarkable characteristics were well demonstrated through some remarkable projects that were unprecedented to the media history of Taiwan."
- Ray H., Founder of Revolution Star Publishing Co.

Contact Me