Maverick
Mark Cuban is planning on uniting digital film production, development, and distribution in one company. He’s still thinking too big—$1,000,000 to $25,000,000 per film—but he’s on the right track. I especially like his reference to open source: “[W]e want to become more like a Linux.” Here’s hoping he really means that. What would it mean for Mark’s digital conglomerate to “be like Linux?” Well first of all, he would want all of the content produced to be licensed in a manner which encouraged re-use. Then he would want tools for fans to reshape his products at will. Movie-goers of the future won’t be content with simply buying the DVD on their way out of the theater—they’ll want to remix the film and post it to their website too.