Panasonic Consumer Electronics and Web 2.0

Skills Inventory

  • Marketing research
  • Competitive Analysis
Marketing for High-Tech Entrepreneurs || Fall 2007
Client: Panasonic
Team Size: 4

Although Web 2.0 has experienced a wide, rapid adoption in the PC world, its implications in the consumer electronics (CE) world are still being identified. This project aimed to create a bridge between the CE and the Web 2.0 world by examining the Web 2.0 landscape and identifying potential market opportunities for one of the major players in CE, Panasonic:

Digital Living Room