Firstly, as above, the browser needs to index from the cert,
and currently does not. (I’m not sure what amount of work
is required for this, but I’d anticipate some work there.)
Secondly, petnames may "solve" the problem in theory, but are
not as well as logos. The ergonomics of graphical presentations
work much better than just words. Intiutivelly, just looking
at the research done on the graphical presentations indicates
that, and there’s been no research done on the effect of the
petnames to my knowledge.
The main issue here is that petnames are just one idea that
could assist. What will be required is experimentation along
different lines, trying petnames along side other methods.—Ian