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South Hall, Berkeley, 1889
Berkeley's first PDP-11/45, 1974 Berkeley Professor, 1957
 
video editing
University of California at Berkeley
berkeley tv ad

Camponile Clock Tower and SIMS below

Back in October 2004, I decided that UC Berkeley's tv ad campaign (generally played during football games and other televised events) is absolutely painful to watch (flying hats through campus, or new Cal freshman ads). ("Everyone is abnormal together? Nice...) These ads did nothing to "advertise" the selling points of Berkeley. So, I also decided one evening to produce my own tv ad for Berkeley. Shame on you, UC Berkeley PR department... I composed this in 3 hours out of stock footage with no budget.

Update: The new 2005 ("Pep Talk") and 2006 Berkeley ads are much better! :-)

Click here for the ad in QuickTime Format (Mac Users)
Click here for the ad in Windows Media Format (Windows Users)
Click here for the ad in Real Media Format (Must have RealPlayer)

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