Jess Hemerly

Resume    |   Collected Work

Jessica A. Hemerly
San Francisco, CA


LinkedIn, @agreatnotion, and Flickr.

I am an information management and systems specialist with training and experience in both qualitative and quantiative research methods. I have worked on the business side of the publishing industry, in advertising sales, and on the editorial side as a contributing writer and blogger. I currently work on the central Public Policy and Government Relations team at Google.

Extensive experience writing marketing material and long-form articles about technological, legal, and popular culture subjects; blogging; editing and proofreading; managing and participating in online communities; and interviewing, both for journalistic and qualitative research applications.
Excellent organizational, analytical, and project and system management skills.
Proficient with all major Office applications, LexisNexis and other digital research systems; RSS readers, content management systems and blogging tools; dynamic presentation mapping tool ZuiPrezi; some experience with graphic design and layout applications such as Photoshop, Illustrator, and InDesign; able to manipulate HTML code and CSS templates; moderately proficient with Python programming language and Stata statistical analysis software.
Comfortable working independently and in teams.
Clear and direct communication skills.
Experience complying with and enforcing strict content delivery schedules and deadlines and working between production teams and content producers.
Languages: French, academic; Italian, academic
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Master's in Information Management and Systems (MIMS), May 2011
University of California, Berkeley: School of Information
Chen Award for Outstanding Master's Project, Information Research
Bachelor of Arts, Politics, May 2003
New York University: College of Arts and Sciences
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Organization Title Dates of Employment
Google Senior Policy Analyst, Public Policy and Government Relations Dec 2011 — Present
Areas of focus: security & privacy, data-driven innovation, public data policy [Mountain View, CA]
Institute for the Future Research Manager Apr 2007 — Jun 2009
Hired as a Research Editor and promoted to Research Manager, my work at IFTF included project management; researching, writing, and editing reports and maps; co-designing and launching an open source technology competition for youth; creating scripts and scenarios for digital forecast stories; and presenting research at conferences. [Palo Alto, CA]
International Data Group Sales Associate, Macworld Oct 2005 — Jan 2007
Worked directly with the publisher and associate publisher to streamline the process of moving sold ads from agencies and advertisers though ad sales and production more efficiently. Part of this streamlining meant customizing Salesforce to better fit our reporting needs, and training sales reps to use the system. Managed flow of content from advertisers to magazine production staff by enforcing deadlines and communicating with clients. [San Francisco, CA]
Dow Jones Advertising Coordinator, Barron's Jan 2004 — Oct 2005
My duties included researching and writing proposals in response to ad agencies’ proposal requests, tracking and researching potential advertisers, and acting as de facto office manager for the West Coast sales office of Barron’s. I also edited and frequently rewrote all major outgoing correspondence from sales representatives, including marketing materials, mass mailings, and emails. [San Francisco, CA]
Atlantic Media Advocacy Advertising Coordinator, National Journal Jun 2003 — Dec 2003
Monitored current Congressional legislation and identify prospective advertisers relevant to the upcoming issue of two magazines, one daily and one monthly; managed advertising traffic for two print publications and assets; updated HTML and email alert templates; trafficked online creative using DoubleClick’s DART Ad Server; and wrote promotional and marketing copy. [Washington, DC]
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Organization Department Intern Term
Topspin Media Artist & Fan Support Summer 2010
As an intern at Topspin Media, I learned how to use Topspin’s marketing platform and model for music marketing and sales. I reorganized the Knowledgebase (support documentation library), and wrote new articles as needed. Articles included screenshots and detailed how-to instructions for users. [San Francisco, CA]
Office of President William J. Clinton Correspondence Summer 2002
As a summer intern and subsequent volunteer in President Clinton’s post-presidential office, I drafted letters on the President’s behalf to citizens, celebrities, and foreign dignitaries using the “President’s Language”; read incoming mail to determine what response, if any, was appropriate; performed special research tasks for the Director of Correspondence; and drafted topical form letters to be stored for future correspondence. [New York, NY]
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Title Term Professor
Graduate Student Researcher Summer 2011 Deirdre Mulligan
We are researching the impact of COPPA on the top websites targeted at children, and comparing the content and nature of today's top sites to the top sites at the time of COPPA's passing.
Teaching Assistant Spring 2011 Deirdre Mulligan
Information Law and Policy (INFO 205), a School of Information core course for first-year master's students.
Teaching Assistant Fall 2010 Robert Glushko
Information Organization and Retrieval (INFO 202), a School of Information core course for first-year master's students..
Graduate Student Researcher Summer 2010 Robert Glushko
Chapter author, co-author, and editor of a textbook-in-progress, Intellectual Foundations of Information Organization and Retrieval.
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Title Organization Duration
Contributor Boing Boing Jan 2010 — Present
Arts & Culture Blogger 7x7 Apr 2009 — Present
Marketing and Editorial; Associate Editor Mactribe Aug 2006 — May 2007
Editorial and Community Content Manager Capital May — Aug 2006
Proofreader Elsevier Science, Inc. Oct 2005 — Oct 2006
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Dr. James R. Chen Award in Information Research, UC Berkeley School of Information, 2011.
2009 Webby Award Nominee, "Weird" category, Sad Guys On Trading Floors blog
Featured essayist in Creating Writers, 3rd and 4th editions, by Vicki Spandel
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Commencement speaker: UC Berkeley School of Information Commencement Ceremony, May 2011 (Berkeley, CA)
Panelist: “Music and Metadata: Do Songs Remain the Same?” SXSW Interactive, March 2011 (Austin, TX)
Panelist: “Information Organization Meets Information Retrieval: Rethinking the iSchool Core,” iConference, Feb 2011 (Seattle, WA)
Panelist: “DRM at World’s End,” Bay Area Video Coalition Innovation Salon IV, Feb 2008 (San Francisco, CA)
Moderator: “Sue Me, Sue You, Sue Everybody!” Bandwidth Conference, Aug 2007 (San Francisco, CA)
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Blog Title Description
SF Jukebox Reviews of bar jukeboxes and live music in San Francisco.
Sad Guys on Trading Floors Founded with co-blogger Chris Riebschlager, this Webby-nominated blog satirized media coverage of the 2009 stock market crash.
7x7 San Francisco arts and culture blog.
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Title Publication Date
Karate Kid 2010: Same, same? No, no! Boing Boing March 4, 2010

When I first saw The Karate Kid, I wasn't yet old enough to understand what was happening in Johnny's toilet stall. But this is one of those movies you can watch over and over and extract some new meaning every time. It's a classic—a classic coming-of-age story, a classic bullied-confronting-bully tale, and a classic story about a boy and his mentor. Maybe that's what inspired a couple of producers to raid the chest of classic 80s films and slap the name The Karate Kid on a completely unnecessary new version. The movie isn't out yet, but the trailers are all over the web and, well, this is about principle.

Aura you experienced? "Paranormal" Portraiture Boing Boing January 11, 2010

In 1992, a man named Guy Coggins combined Kirlian photography with biofeedback and introduced Aura Imaging photography. He began selling cameras through his Redwood City company, Progen, and according to the company's FAQ, there are only about 250 owners of these in the US. One of the owners is in San Francisco's Japantown. You'd miss it if you didn't know what to look for. It's a small gift shop called Sharaku across from the plaza, filled with Japanese textiles, figurines, and replica instruments. The only clue that something else goes on in this shop are yellowed, letter-sized, photocopied signs on the window advertising aura photography. But for $15 (plus tax) the old lady who runs the shop will reluctantly take you into the back, set up her Biofeedback Imaging Color Spectrometer 3000, and photograph your aura. And yes, that is quite a profit margin. According to the camera company's site, the cost per photo is about $3.30 (including film and "functional warranty replacement" charge).

The Art of Frame MAKE Vol. 16, Nov 2008

Shortly after World War II, the Japanese created a new form of track cycling: keirin (pronounced kay-rin). In a keirin race, a bicycle, motorbike, or moped sets pace for six to nine bike riders, gradually increasing speed on each lap. When the pacer drops off, the race becomes a sprint as riders jockey for the front position.

Profile: Of Montreal Chord (out of print) Fall 2008

Yes, Of Montreal is a pop band, but it's one that's innovative as hell. Whether it's the sound, the lyrics, or even the live performances, frontman—or maybe more appropriately "conductor"—Kevin Barnes strives to find new ways to combine, remix, and interpret styles and influences to keep of Montreal fresh and evolving. While of Montreal's last album, Hissing Fauna, Are You the Destroyer?, was a collection of upbeat pop songs designed to pull Barnes out of a gloomy funk, the inspiration for the new album, Skeletal Lamping, lacks a single narrative. And that's how Barnes wanted it.

Real World GarageBand MacTribe June 2007

Studio time, marketing, promotion, pressing, packaging, distribution... all of these things require money and inside connections for up-and-coming musicians. But as technology advances and the phrase "famous on the Internet" begins to translate to dollars, do-it-yourself (DIY) musicians find more ways to work effectively outside of the music industry's traditional system. Enter Apple's GarageBand. This application has become a creative catalyst for everyone from the average tinkerer to the signed artist. From full album production to long-distance collaboration to sketching new songs on the road, Apple's music editing application has given new meaning to the term "garage band," allowing the company to further entrench itself in the music industry.

MySpace Virtual Demo MacTribe Jan 2007

Studio time, marketing, promotion, pressing, packaging, distribution... all of these things require money and inside ions for up-and-coming musicians. But as technology advances and the phrase "famous on the Internet" begins to translate to dollars, do-it-yourself (DIY) musicians find more ways to work effectively outside of the music industry's traditional system. Enter Apple's GarageBand. This application has become a creative catalyst for everyone from the average tinkerer to the signed artist. From full album production to long-distance collaboration to sketching new songs on the road, Apple's music editing application has given new meaning to the term "garage band," allowing the company to further entrench itself in the music industry.

Apple Computers: Fun for You, Toxic for the Environment AlterNet Jan 30, 2007

Apple positions itself as the technological haven for the hip, the progressive and the revolutionary. But when it comes to the environment, Apple is quite out of touch. Before an audience of tech lovers, developers, and Mac enthusiasts, Steve Jobs unveiled the creation everyone has been speculating about for years: the iPhone. Fans hung on every word as the Apple CEO stood onstage during his keynote address at the Macworld Expo in San Francisco. Dressed in a black mock turtleneck, he told the rapt crowd about patents for polymers, innovative user interfaces and corporate partnerships.

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Title Publication Date
Interview: Craig Brewer, director of Footloose (the remake) Boing Boing August 24, 2011
I recently saw a preview for another remake of a movie I cherished as a child: Footloose. As with The Karate Kid, my initial reaction was one of disdain for Hollywood. And then I talked to the remake's director, Craig Brewer, whose own passion for the original film trumps mine, fifteenfold. Unlike other coming-of-age high school films of the era like The Breakfast Club and Sixteen Candles, which left Brewer dreading the transition from junior high to high school, Footloose felt like seeing his life story in a film. Between Lori Singer's racy woodland escapades, her pot-smoking boyfriend, and Kevin Bacon's rock out session in the warehouse, Footloose "both terrified me and excited me because I felt that the movie was speaking to my experience and no movie had done that to me yet." Brewer loved the movie so much that when he realized his VCR audio outputs could be connected to the audio input on his boombox, he wasted no time in recording and memorizing the entire audio track, dialogue and all. Brewer sat down with me to talk about the film, its soundtrack, and the genre of the remake.
Q&A with Thao Nguyen Noise Pop January 2009
Thao Nguyen fronts the trio Thao with the Get Down Stay Down.
Q&A with Ezra Feinberg The Onion A.V Club July 10-16, 2008
Ezra Feinberg fronts San Francisco band Citay.
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Title Purpose
Making Metadata: The Case of MusicBrainz Master's thesis, UC Berkeley School of Information

This study employed both quantitative and qualitative research methods, beginning with a survey administered to the MusicBrainz community and data scraped from user profiles, followed by observation and qualitative interviews with registered users, called editors. Qualitative and quantitative data were analyzed and interpreted at the same time. Findings are split into four categories: Demographics, including information about age, gender, region, and overall editing statistics; How MusicBrainz Works, an overview of the technical components and governance structure; Patterns & Processes, which describes the links between musical taste and contribution, how MusicBrainz serves as a tool for discovery, and the ways editors’ decisions mimic those made by information professionals; and Attitude & Motivation, which examines intrinsic and extrinsic motivations that drive users to contribute, from their belief in the philosophy of open source to a compulsion for accuracy and consistency.

Hawaiian Effigy and the Politics of Performance Musicology seminar paper

In 1891, Hawaii’s penultimate monarch King David Kalākaua returned to O‘ahu on a ship from San Francisco. It was not his first trip to San Francisco. Kalākaua was well traveled, a modern statesman as far as Hawaiian monarchs go; he had met with foreign leaders and diplomats around the world during his reign. However, this homecoming was unlike previous trips. Kalākaua passed away on Saturday, January 20, 1891, at 2:30 in the afternoon at the Palace Hotel in San Francisco.

Object 2.0: Examining the Internet of Social Things Sociology of Information (INFO 203) final paper

The “Internet of Things” refers to a network in which objects, equipped with tracking and tracing technologies, create and share data about their histories and locations with computers and other objects. It’s a network of networks, an invisible web of data that operates according to human design but without human intervention. For example, self-regulating appliances can communicate with other self-regulating appliances across a specialized network, sharing information about their processes in order to minimize energy consumption. Companies can also closely monitor their supply chains and the lifecycles of products. Objects will—and, in many cases, already are—equipped with unique identifiers that act as recorders and transmitters for objects’ life spans.

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All writing, code samples, and text © 2011 Jessica Hemerly, agreatnotion [at] gmail [dot] com. Page styled using Blueprint CSS Framework 0.9.