Access to American Cultural Heritages:
A Study Guide to Issues of Representation, Delivery and Control

This guide is based on materials assembled by Michael Buckland for his course on Access to American Cultural Heritages, taught at the School of Information Management and Systems, University of California, Berkeley. The sources cited were selected, organized, and reviewed by Janice Woo, who also wrote the accompanying narrative text. Thanks go to Linda Cathryn Everstz, who assisted with copy editing; and to Lisa Schiff, for her invaluable insight and feedback on the issues being presented. Partial support for this project was provided through a campus Undergraduate Teaching Excellence Instructional Minigrant, awarded to Michael Buckland for academic year 1997-98. (June 1998)

Table of Contents

Introduction
Scope and Arrangement

PART 1. Background Concepts: Culture and Cultural Groups

Topic I: CULTURE

A. The Material Side of Culture

§1. Material culture and folklore
§2. Popular culture
§3. High culture or the fine arts
B. The Non-material Side of Culture

§4. Language and culture
§5. Belief systems

Topic II: CULTURAL GROUPS AND GROUPINGS

§6. Race and ethnicity
§7. Nationality
§8. Gender and sexual orientation
§9. Religious groups
§10. Class/Social status
§11. Minorities and subcultures
§12. Pluralism and multiculturalism
§13. Information on specific groups

PART 2. Information Access: Issues of Representation and Control

Topic III. INTELLECTUAL ACCESS ISSUES: REPRESENTATION OF CULTURE AND CULTURAL HERITAGES

A. Representations of Self and Others

§14. Language as a means of representation
§15. Representation through personal practices
§16.Representation through public performances
B. Institutional Representations
§17. Museums
§18. Libraries and archives
§19. Educational institutions

§20. Other social and cultural institutions

C. Representation via the Media

§21. Mass media in general
§22. Journalism
§23. Advertising
D. Representation Through the Lens of History
§24. Historiography
§25. Oral history
§26. Historic preservation

Topic IV. PHYSICAL ACCESS ISSUES: CONTROL AND DELIVERY OF CULTURE AND CULTURAL HERITAGES

§27. Legal issues
§28. Economic issues
§29. Technological issues
§30. Public policy issues

Introduction

This guide provides basic information sources for beginning research into issues relating to access to American cultural heritages. The term access is used here in two senses: intellectual access and physical access. Intellectual access concerns issues of representation or content; that is, the ways in which cultural heritages are constituted and communicated. Physical access deals with issues of delivery and control; that is, how the development and transmission of cultural heritages are regulated and maintained. (As a footnote, the dichotomy between intellectual and physical access finds its roots in the practices of traditional librarianship, where, for instance, assigning subject headings in catalogs provides intellectual access, whereas making sure books are properly shelved provides physical access.) In both senses, moreover, we are talking about access to information and information sources. As it pertains to this guide, the information to be accessed is information about American cultural heritages, hence the topic of our investigations -- "Access to American Cultural Heritages." (For more on information access, see chapter 8 of Information and Information Systems, by Michael Buckland (1991).)

The use of the term cultural heritages is to be understood in a broad and loosely defined sense. As an object of study, the concept of cultural heritages will take on a more precise meaning in relation to the particular focus of the research you are undertaking. At the outset, however, it will be helpful to outline some of the notions involved. These include preservation of the past, concrete and abstract means of transmitting and understanding the past, and the ongoing creation and development of what comes to be constituted as heritage. The concept of cultural heritages can be interpreted both as object and as process; one can explore what cultural heritages are as well as what cultural heritages do.

Strictly speaking, heritage refers to that which is inherited from one's ancestors, usually by birthright. It generally connotes something concrete, such as property, or at least something static in quality that is capable of being passed down through time. A current usage can be found in reference to historic sites and edifices which are being preserved for a nation's future generations. In the earlier part of this century, a number of anthropologists used the term social heritage as a synonym for an historical approach to culture. For them, this sense of the term was very similar to the concept of tradition. (See Culture: a Critical Review of Concepts and Definitions, by A.L. Kroeber and Clyde Kluckhorn (1963) p.92-93)

Originally, tradition meant to surrender or hand something over. Today, we still use the word traditional to describe the way things have been in the past. Unlike heritage, however, tradition more commonly refers to the continuation of customs and practices rather than to the passing down of physical items. Tradition also differs from the standard notion of heritage in that what constitutes it is more fluid and less fixed; in the last several decades it has come to include not only the transmission of long standing and well-established customs but also the conveyance of contemporary cultural patterns and practices as they continue to evolve over time. (Dictionary of Concepts in Cultural Anthropology, by Robert Winthrop (1991) p. 300-304)

Both tradition and heritage carry a positive connotation of value and worth. They are in part defined by the uses and purposes to which they are put. That is, something becomes cultural heritage by virtue of its ability to transmit some aspect of the culture that it represents. This raises an important question concerning who determines what will be handed down and why.

For the purposes of this guide, cultural heritages encompasses a large and expansive domain: Cultural heritages are developed in the past, but they are not set in stone; they are transmitted to ensuing generations, but not necessarily as a function of genetic or social inheritance; they are constituted by ideas and practices as well as by concrete artifacts; and they are shaped and formed by the goals of the cultures that produce and reproduce them. In brief, any aspect of culture that can be handed down could be constitutive of cultural heritage. Whether or not something counts as cultural heritage will depend on the focus and framework of how it is being studied..

SCOPE AND ORGANIZATION

The materials selected for inclusion in this guide are for the most part tertiary sources, that is, reference works such as encyclopedias, dictionaries, guides to the literature, and self-contained bibliographies. They are intended to provide one with a quick entrée into areas that may not have been previously encountered. Some introductory surveys and monographs have also been included for initial orientation. Directories, abstracting services, and periodical indexes are not included, but can be identified through other sources that are included. All sources are in English. Within each section, the citations are arranged in reverse chronological order and secondarily by title.

A selection of Library of Congress subject headings have been provided for further research. These headings have been chosen because they will direct one to relevant materials listed in the University of California MELVYL system. In other library catalogs, these headings may or may not be equally fruitful for locating pertinent material.

The guide includes only printed sources. Online and internet sources can be explored via library web sites. The UC Berkeley Library's site is www.lib.berkeley.edu. It provides links to internet resources that are organized by both academic discipline and by reference resource genre. Another site that includes many electronic reference works and texts is the Internet Public Library at www.ipl.org. Other electronic catalogs and indexes to printed materials can also be accessed via various library workstations and terminals.

Part 1.
Background Concepts: Culture and Cultural Groups

To situate the issues surrounding access to American cultural heritages, the introduction of some foundational concepts will provide a helpful background. In this regard, the concept of culture is key. What is the relationship between culture and cultural heritage? If they are to be differentiated, what role does culture play in the development of cultural heritage, and vice versa? What constitutes culture and what are its manifestations? As will be seen, these can be both material and abstract in form. Further, the cultural patterns that promote continuity with the past are reflective of particular ways of thinking, and this too must be taken into consideration.

A second key concept is the notion of groupingsor social structure. Unlike a simple inheritance, cultural heritage cannot be transmitted on a purely individual basis. It is conveyed from groups to groups, though there are, of course, individuals comprising those groups. What comprises culture and cultural heritage is conditional on what is relevant for the groups in question. Because the United States is a heterogeneous society, there are many ways in which groups come into formation, though race and ethnicity are often the primary factors. What distinguishes one group from another is, simply put, difference. Less simply, these are differences within a complex of overlapping qualities and characteristics, and on this account, no one is ever a member of just a single group. This shifting of group boundaries and membership has a significant impact on how one views a particular culture or cultural heritage.

The following sections provide tools and sources for gaining an introductory understanding of the background concepts. For a general overview of the cultural terrain, there are a number of multivolume encyclopedia sets that offer discussions on many of these topics. The perspective of each will vary somewhat according to disciplinary focus, e.g. anthropology, cultural studies, social history, or sociology. Some other areas of cultural study that are not featured in this guide include human geography, industrial archaeology, public history, and social psychology.

Multivolume encyclopedia sets

TOPIC I: CULTURE

Culture is an important concept due to its power to shape and be shaped by cultural heritage. It is, however, a problematic term to deal with.

As Raymond Williams states in an often cited quote,

Culture is one of the two or three most complicated words in the English language. This is so partly because of its intricate historical development, in several European languages, but mainly because it has now come to be used for important concepts in several distinct intellectual disciplines and in several distinct and incompatible systems of thought. (Keywords, by Raymond Williams (1983) p.87)

John Hartley has also described culture as

Multi-discursive... This means you cannot import a fixed definition into any and every context and expect it to make sense. What you have to do is identify the discursive context itself. [And] if you are planning to use the term culture as an analytical concept, or if you encounter its use, it is unlikely that you will ever be able to fix on just one definition that will do for all such occasions. (Key Concepts in Communication and Cultural Studies, by Tim O'Sullivan et al. (1994) p.68)

Nevertheless, one of the more all encompassing definitions is a good starting off point. It was written by Sanford Winston and follows from the interpretation laid out by Edward B. Tylor in his Primitive Culture, written in 1871. On this view,

Culture may be considered as the totality of material and non-material traits, together with their associated behavior patterns, plus the language uses which a society possesses. (Culture and Human Behavior, by Sanford Winston (1933) p.25)

In other words, any human activity has the potential to be constitutive of culture. What constrains these possibilites and determines the particular meaning of the concept is, as noted above, the context in which it is used.

Definitions and discussions

Definitions and discussions of the term culture may be found in the following reference works as well as in the multivolume encyclopedia sets cited above.

Reference and bibliographic sources

Bibliographic guides to publications relating to culture are useful for finding basic materials, but may not be up-to-date. Examples include:

A thorough discussion of how the term culture has been used in modern times up to about 1950 is provided by the classification and analysis of definitions compiled by Kroeber and Kluckhohn in

An introduction to some of the key figures in the development of the study of culture can be found in

An overview of many aspects of culture can be found in Part II of

For an analysis and summary (excerpt below) of The Interpretation of Cultures, by Clifford Geertz (1973), see

In The Interpretation of Cultures Geertz aims at a definition of culture and what it means to the practice of a cultural anthropologist. He explains that "culture is not a power, something to which social events, behaviors, institutions, or pro cesses can be causally attributed." Culture, in other words, does not determine human behavior, whether conscious or unconscious. Culture, on the contrary, "is a context, something within which [social events, behaviors, institutions, or processes] can be intelligibly -- that is, thickly -- described." It gives meaning to individual acts, a yardstick against which they can be interpreted and judged. Therefore, the practice of cultural anthropology, the analysis of culture, is "not an experimental scie nce in search of law but an interpretative one in search of meaning..." Geertz, in short, concentrates on the social conventions of human behavior. -- Christopher L. Picard (p.748-749)

Library of Congress subject headings

A. THE MATERIAL SIDE OF CULTURE

One way of exploring cultural heritage is through the material aspects or components of cultures. These are for the most part physical objects and artifacts but may also include less tangible forms, such as music and literature, as well as ephemer al occurrences, such as performing arts, activities, and practices. The following designations are common but arbitrary ways of characterizing various types of culture.

§1. Material culture and folklore

Material culture concerns the artifacts that people have made and that are reflective of some aspect of their culture. Technically, the term could refer to any man-made object, but customarily it is used to refer to commonplace, everyday artifa cts and constructions. It is often the product of practices and customs known as folklore or folkways. According to Roger D. Abraham's essay in the Harvard Encyclopedia of American Ethnic Groups,

The term folklore commonly refers to ways of talking, interacting, and performing [but] refers also to games, rituals, festivals, foods, health practices and beliefs, traditional crafts, and occupations. (Harvard Encyclopedia of American Ethnic Grou ps, edited by Stephan Thernstrom (1980) p.370-371)

The things that are used for or are derived from these practices can all be elements of material culture. The study of material culture grew out of the field of archaeology in which the analysis of objects provides insights into the culture that produ ced them.

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

§2. Popular culture

The term popular culture has a number of connotations, but generally it can be used in reference to mainstream aspects of culture that are partaken of by a mass audience. Many of these aspects pertain to entertainment and include television , film, popular forms of music and dance, "non-literary" literature, as well as sports and leisure-oriented activities. It is an open question as to who determines what becomes popular culture; does it arise from within the populace or is it imposed upon them by some external institution? In either case, the products of popular culture can communicate information about cultures, both past and present, but are always indicative of the point of view of whoever created the particular product. Related conc epts are mass culture, which pertains to the cultural products of urban industrial society, and folk culture, which is used for preindustrial cultures.

Definitions and discussions

A definition of folk culture may be found in

Reference and bibliographic sources

Library of Congress subject headings

§3. High culture or the fine arts

Those aspects of culture that are considered elite or individualistic are often contrasted with popular culture and are termed high culture or of the fine arts. Although this distinction is quite fluid, some of the artistic forms that ha ve been associated with high culture include symphonic and chamber music, opera, ballet, painting and sculpture, literary works, and public architecture. High culture reflects the established and dominant segments of a society and has been extensively ut ilized to transmit many aspects of cultural heritage.

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

There is no single heading uncompassing the notion of high culture. Use the following headings with the subheading UNITED STATES; also see the narrower terms listed under each.

B. THE NON-MATERIAL SIDE OF CULTURE

One way of characterizing the non-material aspects of culture would be to describe them as metaphysical; that is, they are abstractions or mental conceptualizations as opposed to physical manifestations. In order to discuss them, however, these abstra ct entities will need to be concretized and evidenced through some kind of artifact or material sign. Loosely speaking, the concern here is more with the content than with the accompanying form or medium. Two primary examples of the non-material side of culture are language and belief systems. These are structures that have dual directionality in terms of determining cultural heritage; they can be used to transmit or pass down a current culture, and they can also be used to reconstruct a version of the past.

§4. Language and culture

Language and culture are considered to be very closely interrelated. Language, in some form, is the primary means by which culture and cultural heritage get transmitted. In its broadest sense, language includes both verbal and nonverbal communication as well as the meaning or semiotics of anything occurring in the physical environment. More commonly, it is used to designate only the intentional communicative productions of human beings, e.g. speaking, writing, gesturing, and other signaling systems. Languages are also a way in which cultural groups differentiate themselves. According to Jean DeBernardi,

language use shapes the formation of the conceptual systems shared by speakers of a language, and at the same time constitutes diverse social identities in interaction... Language is profoundly social, and language use both constitutes shared worlds a nd realizes social diversity in practice. (Companion Encyclopedia of Anthropology, edited by Tim Ingold (1994) p.883)

Definitions and discussions

In addition to the entry on Language in the above works, see also the entries on Communication; Ethnography of speaking; Sapir-Whorf hypothesis; and Sociolinguistics.

Reference and bibliographic sources

Library of Congress subject headings

§5. Belief systems

Belief system is a shorthand way of referring to any way in which a culture collectively constructs a model or framework for how it thinks about something. A religion is a particular kind of belief system, while more general forms include ideologies, world-views, paradigms, and epistemes. World-view derives from the German word Weltanschauung. A related term is the German word Zeitgeist, loosely translated as "spirit of the time" and used to characterize the sensibility of a time perio d. In addition to governing almost all aspects of human activity, belief systems have a significant impact on what a culture deems worthy of passing down as its cultural heritage and on what it construes as the cultural heritage of other cultures.

Most people today recognize that there is no one correct belief system or way of thinking. This way of thinking is in itself indicative of the notion known as relativism or conceptual relativism. This contrasts with objectivism a nd essentialism, both of which posit a reality that is independent of the way in which people conceptualize. A plurality of belief systems is a hallmark of postmodernism, which has been characterized as "the sensibility that arises when the credibility of the 'master narratives' is questioned." (Encyclopedia of Sociology, edited by Edgar F. Borgatta and Marie L. Borgatta (1992) p.1523)

Definitions and discussions

Reference and bibliographic sources

Summaries and analyses of three books having to do with particular forms of belief systems can be found in

Library of Congress subject headings

TOPIC II: CULTURAL GROUPS AND GROUPINGS

The notion of group in a cultural text refers to a bounded social unit. People within the bounded unit are insiders, and people who are not are outsiders. Some major categories for grouping people together are race and ethnicity, nationality, gender and sexual orientation, religious affiliation, and social class. Others include age, regionality, occupation, disabilities, and what is known as social deviance. Some groups are defined by fixed or stable characteristics like gender, while others are open to a changing membership as with proselytizing religions. What distinguishes one group from another is the differences it exhibits from others in the same category. Within any society there will be many categories or types of groups, and someo ne in a group defined by one category may also be part of a group in another category. This means that no one is ever a member of just one cultural group. Although difficult to quantify, there is some point of critical mass that is needed to constitute a cultural group. Smaller groups that can be characterized by distinct cultural attributes are called subcultures or minorities. Both are contrasted with the larger dominant culture that contains them.

While the distinctive characteristics of each group contribute to the definition of its culture, the shifting boundaries and intersections of groupings makes correlating groups with particular cultural traits a complex matter. Furthermore, the product ion of cultural heritage may not be solely an outgrowth of the relevant group; other groups external to it may have had a hand in casting its form as well. Clarification of these relationships will be advanced by specifying the purpose and context for th e research or investigation being undertaken.

Discussions on the concept of group may be found in the following.

§6. Race and ethnicity

Designating people in terms of race or ethnicity can be problematic because neither concept has definitive application. Nevertheless, groups and cultures continue to be routinely described according to these categories.

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

§7. Nationality

When studying the cultural heritage of people in the United States, one encounters not only aspects of the nationality called "American", but also those nationalities that are the product of immigrations, diasporas, and colonialization. These are the groups of so-called hyphenated Americans, e.g. (British)-Americans, German-Americans, or Mexican-Americans. Each of these various groups contributes to the development of what becomes American cultural heritages. Though people are frequently referenced in terms of their nationalities, the application of this concept to cultural characteristics is not clear-cut and needs to reflect a fair amount of subtly and complexity.

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

§8. Gender and sexual orientation

Practices and characteristics associated with being male and/or female as well as with sexual orientation toward males and/or females have become significant aspects of cultural study during the last several decades. This type of group categorizat ion has more defined boundaries than many others.

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

§9. Religious groups

Religious affiliation is a significant cultural determiner because of its impact on people's ideologies or world-views. It also forms the basis of some fairly discrete communities or groupings.

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

§10. CLASS/SOCIAL STATUS

In general, the notion of class has to do with one's position on the economic or social ladder. Culturally speaking, class division within the United States tends to be a matter of the elite versus the masses. It manifests in who has the means to direct cultural production and dissemination. For example, though the masses may have their popular culture, it is generally believed that they are given what they want by a select group of "taste-makers" rather than having a hand in creating it themsel ves. However, there is also the so-called street culture, which is created by the lower and under classes, but often appropriated by the cultural elite and by the mainstream.

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

§11. MINORITIES AND SUBCULTURES

Any of the groups in the above categories could be considered a minority or subculture. This would depend on the relationship that the group has with the larger or dominant culture. Minorities and subcultures are considered to be outside of what can loosely be called the power structure. Terminology that describes this condition includes otherness, alterity, and marginality. A classic examination of the construction of the "other" may be found in Edward Said's Orientalis m (1978). A good overview on subcultures is provided in The Subcultures Reader, edited by Ken Gelder and Sarah Thornton (1996), and another survey work is Out There: Marginalization and Contermporary Cultures, by Russell Ferguson et al. (1990).

Definitions and discussions

Library of Congress subject headings

§12. PLURALISM AND MULTICULTURALISM

This guide is devoted to the study of cultural heritage in its plural form. On this view, the United States is understood as a "mosaic" of various and diverse cultures, as opposed to the single monolithic culture that results from the "melting p ot" or assimilation model. The concepts of pluralism and multiculturalism both reflect the heterogeneous nature of the American society. Pluralism tends to focus on differences within the whole, while multiculturalism emphasizes the indivi dual groups that make up the whole. The term multiculturalism is also used to refer to strategies and measures intended to promote diversity. A recent survey of the American cultural landscape is Cultural Diversity in the United States, ed ited by Larry L. Naylor (1997).

Definitions and discussions

Reference and bibliographic sources

Library of Congress subject headings

§13. INFORMATION ON SPECIFIC GROUPS

The following reference sources are compendiums that provide general coverage for many different cultural groups within the United States. There are also numerous reference works that treat particular groups of people.

Library of Congress subject headings

PART 2.

INFORMATION ACCESS: ISSUES OF REPRESENTATION AND CONTROL

To explore American cultural heritages one needs to be able to access information about it. This information, moreover, is not only of the type found in libraries and archives, but consists of any way in which cultural heritages are manifested. Infor mation in this sense becomes a physical conduit through which things are represented. The ways in which culture is represented is the means by which cultural heritage can be conveyed. In other words, what we know about cultural heritage is obtained by m eans of the representations that have been made of it. The form that these representations can take are many and varied, including objects, texts, events and behaviors.

This is the view that has been presented by Michael Buckland:

The concept of intellectual access concerns the informational representation of things. Do the representations accurately reflect what they're supposed to be representing? What exactly is being represented? And more importantly, do the repres entations elicit the appropriate or intended response from those receiving them; that is, how are they being interpreted? If there is not some kind of meeting of the minds regarding a representation, then intellectual access has not been achieved.

Physical access, as the phrase implies, concerns whether people can actually get hold of the information they need or desire. In general, the control and delivery of information is a function of power relations. There may be diverse and confli cting agenda that influence whether or not something should be made accessible. Barriers to physical access are not necessarily immediate and direct, but can also be indirect, as are economic impediments.

In the following two sections, some of the issues that have arisen with regard to the intellectual and physical access to cultural heritages will be outlined. These include the ways in which people construct their identities; the creation and transmis sion of cultural heritage by institutions; stereotypes, bias, and counter strategies in the media; questions of property rights and censorship; the role of economic interests such as corporate philanthropy and tourism; the impact of technological changes; and public policy for the arts, education, and communication.

TOPIC III. INTELLECTUAL ACCESS ISSUES: REPRESENTATION OF CULTURE AND CULTURAL HERITAGE

According to Stuart Hall, a leading figure in the field of cultural studies, "culture is a system of representations." In his view representations create or constitute meaning and not do merely obtain meaning in virtue of their correspo ndence with reality. He even goes so far as to say that "reality does not exist outside the process of representation." In other words, what we take to be culture is a function of the representations produced by ourselves and others, and is further depe ndent on the context in which these representations are interpreted. A good introduction to this topic may be found in a videotaped lecture by Hall (from which the above quotes were taken) and in Chapter 1 of a textbook that he has edited.

A question that can be asked then is how do people represent culture, both their own and of others? Some of the ways and issues relating to them are outlined in the next sections.

A. REPRESENTATION OF SELF AND OTHERS

Much of cultural representation has to do with the construction of identity, either through the strategy of self-determined identity or by the imposing or making a claim of identity on other people.

§14. LANGUAGE AS A MEANS OF REPRESENTATION

Groups of people are often distinguished by the particular languages that they use. Language is also used to characterize groups of people and to describe aspects of their culture. Because language plays a significant role in how groups identify themselves, one issue that has arisen is the "official English" or national language movement versus bilingualism or multilingualism. Related issues are the acceptability of so-called non-standard English dialects or idioms, in particular Black English; and of slang and other subcultural jargons.

The naming and labeling of groups has long been controversial: some people want to determine their own appellations, while others may not wish to be pigeon-holed with any kind of label at all. Certain words, when used by outsiders, can be taken as ei ther racist or sexist representations of those being described. On the other hand, these same words may have a completely acceptable usage when applied by the group members themselves. Similarly, group-specific humor can act as a badge of inclusion when used among members of the insider group; but, on the other hand, it is often inappropriate for outsiders to employ ethnic humor when there are concerns about being "politically correct."

Another issue concerns the voice with which narratives or histories are conveyed. Some feel that the most authentic depiction of a culture must be made through the voices of those within it, while others think that an objective outsider's view provide s insight as well. Certain genres or styles of narration are culturally specific, and as such are felt to be the best ones to represent that culture. See also §25 on oral history.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§15. REPRESENTATION THROUGH PERSONAL PRACTICES

The everyday practices of people are important indicators of their cultures, and artifacts relating to these practices are used as evidence by people who study material culture. Examples include food preferences, health practices, etiquette, manne rs, fashions like dress and hairstyle, and general lifestyle preferences, including living environment and taste in music. An overarching issue is the homogenization that can occur due to appropriation by marketers or the disallowal of certain practices, like wearing cornrows in the workplace.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§16. REPRESENTATION THROUGH PUBLIC PERFORMANCES

Unlike theatrical performances, public performances are group-oriented activities, which are meant to form a sense of cohesiveness and hence identity through people's participation in them. They include the celebration of holidays, rituals associa ted with important events, festivals, parades, and other organized group events. Interpreting the conventional or symbolic elements of these activities is a part of understanding this manner of representation.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

B. INSTITUTIONAL REPRESENTATIONS

Although groups of people may seek the self-determination of their identities and cultures through individual practices, there are institutional structures that also contribute to the construction of their cultures and heritages. Sometimes particu lar groups form their own institutional mechanisms, but often this kind of representation is carried out or directed by people outside of the culture in question. The principal conflict is how to balance the interests of a dominant culture with those of a minority or subculture.

§17. MUSEUMS

Anthropological museums have been representing cultures since the nineteenth century, and more recently a critique of this endeavor has become an important subject in the scholarly literature. Topics of inquiry include what should be collected and exhibited, how it should be exhibited, accompanying text and other interpretative descriptions, the noncontextual condition of exhibitions, and the role of people who are members of the cultures being displayed. These concerns also apply to other types of museums and to historic sites. Some other types of issues relating to museums are ownership and the protection of cultural property (see §27 below).

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§18. LIBRARIES AND ARCHIVES

Much like museums, libraries and archives represent cultures by collecting and making available texts and documents by and about people and their contributions to society. Collection development policies determine what materials will be acquired. If, for instance, publications about a particular group are not purchased, then that group will not be represented in the library's collection. Once materials are acquired, the library then attempts to make them accessible through cataloging and classif ication procedures. This is essentially the categorization and labeling of the materials, and by and large, it is a process that must utilize the subjectivity of verbal language. (See concerns in §14 and also refer to §4 above.) At issue is whether both collection development and cataloging should strive to be universal in scope and coverage. Can this be achieved through standardization or must the full multiplicity of all cultures be accommodated?

Reference sources

Introductory sources

Library of Congress subject headings

§19. EDUCATIONAL INSTITUTIONS

One of the main functions of education is to perpetuate culture through the transmission of knowledge, which may then be used for the further development of the culture. There are two basic tools with which this has been accomplished: through the curriculum and through instructional materials and textbooks. At the level of higher education, the issue of curriculum content is often framed in terms of the "canon debate." In this controversy the dominance of Western European writing and thought ha s been called into questioned by those who think that the contributions of other cultures should have an equally high prominence in the academy. At both the college-level and below, similar concerns are at issue for those who advocate multiculturalism in education. Here the goal is for the curriculum to mirror the diversity of the culture at large. The implication is that the heritage of other cultures will be lost if not presented to those being enculturated.

The controversy over textbook content deals with both what is included and excluded, and with how it is presented. For example, the "Dick and Jane" of reading primers are no longer strictly white, middle-class children, though subtler forms of stereot yping are still thought to be problematic. Textbooks are a significant way in which culture gets transmitted, making the kind of images and information presented influential in the development of a cultural identity and heritage. Decisions about textboo k content is a complex process because what is suitable and desirable for some constituencies may not be for others. Who should make these decisions and on what basis is an open question.

Other issues are bilingual and multilingual education and the acceptability of non-standard English in the classroom. Refer to §14 above for treatment of these issues in a larger context.

Reference works

Bibliographic sources

Introductory sources

Library of Congress subject headings

§20. OTHER SOCIAL AND CULTURAL ORGANIZATIONS

There are various types of organizations and associations that contribute to the sense of community and identity formation. These are most often established by members of the cultural group to which the organization is dedicated and may be closed to outsiders. They can serve as outlets for culturally oriented activities and often have a goal of perpetuating heritage through these activities.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

C. REPRESENTATION VIA THE MEDIA

It is said that the media merely reflect who we are, but it is also recognized that what we think of ourselves and what we become is highly influenced by what we perceive via various forms of media. Either way, media are a powerful means of cultur al creation and/or transmission.

§21. MASS MEDIA IN GENERAL

Mass media can refer to any format that is received by a mass audience. It is most commonly used, however, to refer to television, radio, motion pictures and videos, recorded music, and printed matter with a very large readership. A long-standing issue has been the presentation of stereotypes and bias in the media that can distort our views about ourselves and others. A more current mode of inquiry has focused on the role of the viewer or reader in constructing meaningful content for media based on particular ideologies or worldviews. The interpretation of media content is thus dependent on the relationship between originator and receiver. To overcome the disjunct between mainstream media created by the dominant culture and its subcultural aud iences, many different groups have begun to develop media that represent to their own cultures in a more meaningful way.

Reference works

Bibliographic sources

Introductory sources

Library of Congress subject headings

§22. JOURNALISM

According to Sally Miller, "The press is the best primary source for an understanding of the world of non-English speaking groups in the United States, their expectations and concerns, their background and evolution as individual communities." ( The Ethnic Press in the United States, edited by Sally M. Miller (1987) p.xii) It is through this so-called ethnic press that many cultural groups have been able to express themselves in their own voice, not to mention in their own languages; and as such it has functioned as a means of preserving many cultural heritages. Another issue that can be explored in the news media is the degree to which "factual" representations of events pertaining to particular groups of people have been politically or id eologically motivated and perpetuated.

Reference works

Bibliographic sources

Introductory sources

Library of Congress subject headings

§23. ADVERTISING

Advertising has been a particularly successful arm of the media in fulfilling the circle of representation. Marketers create advertising that will appeal to the targeted consumers by making a presentation that the viewer will identify with. Viewe rs in turn seek to emulate the images that appeal to them. The appropriation and marketing of fashion items like athletic shoes is a prime example.

Reference works

Bibliographic sources

Introductory sources

Library of Congress subject headings

D. REPRESENTATION THROUGH THE LENS OF HISTORY

Although historical inquiry attempts to represent factual events accurately and objectively, this endeavor can be impacted by the subjectivity of the language used to convey the factual information, the kind of evidence available, and which aspects of history get selected for coverage.

§24. HISTORIOGRAPHY

Historiography is literally about the writing of history. The way in which historians have written about history -- the methodologies used, paradigms invoked, and sources consulted -- have influenced what history gets told and perpetuated. Histor iography explores the implications that this has had for our understanding of history and what we come to call our heritage.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§25 ORAL HISTORY

Oral history is history related by its participants, usually facilitated by an interviewer. Its use has been advocated because it is a means of obtaining a more direct and immediate version of history, though it can still be mediated by the questi ons or topics asked by the oral historian. It has sometimes been criticized for concentrating on the elite or "movers and shakers" of society. In this regard oral history contrasts with the personal experience narrative in §4 above.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§26. HISTORIC PRESERVATION

Those artifacts of a culture that get preserved help determine what kind of history can be told about that culture. Historic preservation is the purposeful effort to save and maintain important cultural artifacts, be they buildings, sites, or obje cts. The movement began as a way to promote national identity and is also referred to as cultural resources management or as the heritage industry.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

TOPIC IV. PHYSICAL ACCESS ISSUES: CONTROL AND DELIVERY OF CULTURE AND CULTURAL HERITAGES

In order to access cultural heritages, we need to obtain information about them, and this is provided by the various ways in which the cultures come to be represented. Once these representations have been elicited -- as through language , personal and public practices, institutional constructs, the media, or historical conveyance -- there is still a question of how accessible these aspects are in a practical and tangible sense. For instance, if a book is written about a particular cultu re, but it is not published; then it is intellectually accessible in an abstract way (at least to the author), but it is not accessible in a physical sense to the general public. The control and delivery of cultural representations is a question of power relations. Though the dominant culture has a position a greater power and is better able to regulate according to its interests, subcultures can also develop strategies such as the use of coded insider communication to employ a different kind of control . Issues of control and delivery can be complex due to the present-day elusiveness of power, which no longer has a central and identifiable locus.

§27. LEGAL ISSUES

Culture heritages issues that are legal in nature concern cultural property rights, intellectual property rights or copyright, and censorship. One controversy is over the ownership and repatriation of artistic treasures, such as the Elgin Marbles, which are instrumental for promoting national pride and identity. Another is the claim to more sacred objects, such as ancestral bones that are also desired as scientific artifacts. In copyright legislation the fair use clause has usually insured that access to information is available for educational purposes. As economic interests come to prevail, however, access to copyrighted materials can become limited for those who are unable to pay for them. A very blatant way in which access to cultural repr esentations is denied is through censorship, and the impetus to censor can come from any segment of a society. It arises when the sensibilities and tastes of one group differ from those of another.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§28. ECONOMIC ISSUES

Two of the many economic aspects that affect cultural heritage are philanthropy and tourism. Philanthropy is the sponsorship of projects with social or cultural value by private, non-governmental monetary contributions. Historically, philanthropy has been used by those with wealth to promote a culture that is most amenable to those in power; programs were often of a "civilizing" nature. Today philanthropy is also used to enhance social status and identity. People tend to support programs that mi rror their own interests so that the culture promoted through philanthropy may not reflect the less economically advantaged sections of society. (See also §30 for issues relating to governmental subsidies.)

Tourism is one component of the growing culture industry, in which popular culture (see §2 above) is the mainstay. In addition to being purely recreational, tourist activities are also ways for people to explore their heritages, e.g. by vi siting the Statue of Liberty. The commercialization of tourist venues and accompanying products like souvenirs has led many to question the authenticity that this kind of heritage exploration delivers.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§29. TECHNOLOGICAL ISSUES

Advances in technology, from the printing press to satellite links, have had a significant impact on the ways in which information can be transmitted and used. One issue has been whether technology promotes democratization by making means of disse mination more accessible or whether it creates an elitism where there are technological "haves and have-nots." Another area of exploration is the shift towards global communication made possible by various kinds of networks. The ability to cross borders and boundaries can create a more expansive access to cultural heritages, but it can also diminsh the autonomy of those cultures.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings

§30. PUBLIC POLICY ISSUES

Governmental funding and support of culturally oriented programs is implemented through public arts policy, education policy, information policy, and telecommunications policy. As public policy issues, these concerns can ultimately be directed by the populace, though it may often seem that either special interests or the central government are solely in control. Debates in these areas reflect the diversity and heterogeneity of various cultures and their constituents.

Reference sources

Bibliographic sources

Introductory sources

Library of Congress subject headings


Document maintained at http://sunsite.berkeley.edu/AmericanCultures/guide.html by the SunSITE Manager.
Last update October 12, 1998. SunSITE Manager: manager@sunsite.berkeley.edu