About me

I lead the Data Science and Engineering team at Asana. Previously, I built and led the Growth Research team at Facebook, which conducted quantitative and qualitative research for Facebook, Internet.org, and Messenger, with a particular focus on field and survey research in emerging markets; I also worked on Facebook Groups as part of the Core Data Science team. I am a sometimes lecturer in the School of Information at UC Berkeley and a former visiting assistant professor in the Department of Media and Information at Michigan State University.

I completed my Ph.D. in August 2010 at the School of Information, where I studied relationship formation via online dating from a social psychological perspective. My colleagues and I used a mixed-methods approach including laboratory experiments, survey research, statistical analysis, data mining, and exploratory information visualization.

My Ph.D. advisor was Coye Cheshire. He and I co-developed and sometimes co-teach the graduate-level Computer-Mediated Communication course at the iSchool. We also taught Quantitative Research Methods in Spring 2009. In the past, I have served as a teaching assistant for courses on User Interface Design and Development and C++ programming.

Along the way, I received an M.A. in Statistics (2009) from UC Berkeley and an M.S. from the Sociable Media Group at the MIT Media Lab (2004) with Prof. Judith Donath. My master's thesis describes a quantitative analysis of the communication patterns of nearly 60,000 users on an online dating Web site.

I did my undergraduate work at Cornell University. I've also interned at Microsoft Research and, on an entirely different career track, at The News & Observer in Raleigh, N.C.

For more information, please peruse this web site, take a look at my Curriculum Vitae, or visit my blog (currently on hiatus).


Where Big Data Meets Social Science
   Panel discussion with Eytan Bakshy at EmTech 2012

Love, Lies and What They Learned
   Stephanie Rosenbloom, The New York Times, November 2011

Inside Match.com
   David Gelles, Financial Times, July 2011
   (Also reprinted in Slate.)

The Heart of the Matter
   Abigail Goldman, California Magazine, Winter 2010.

Data mining the heart
   Courtney Humphries, Boston Globe, August 22, 2010.

Online dating sites are a treasure trove for scientists
   Lisa Krieger, San Jose Mercury News, August 2, 2010.

Modern Love
   Ann Conkle, Association for Psychological Science Observer, February 2010.

Online Dating at 15: Despite Flaws, a Fruitful Tool
   Jennifer Viegas, Discovery News, February 7, 2010.

Contacting me

Email is the best way to reach me. My address is: atf@ischool.berkeley.edu.

LinkedIn: andrewfiore